Rihanna's Gucci Advertising Campaign

Rihanna appears in a new advertising campaign for Gucci which premiered in UK Vogue's December 2008 issue.Wearing a white Gucci swimsuit, the singer is actually advertising the "Tattoo Heart" bag.
UNICEF are due to benefit from sales of this bag, as the charity will receive 25% of the proceed.

Frida Giannini, Gucci's Creative Director said: "When we decided to dedicate a full ad campaign, more than just creating products, to really come out and show our commitment to UNICEF, I felt a musician and a beautiful woman was the perfect icon for this campaign."